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The Home Secretary’s challenge to the drinks industry coincided with the publication of a survey by Health Promotion Wales, which revealed that over half of Britain’s teenagers regularly drank alcopops, while children as young as 11 or 12 had consumed the products. The ad was even brought to the home of football by broadcasting the ad at 11 major football stadiums across the country where Tom’s special celebration was shown after every goal. The advertising ran on Channels 4 and 5 and satellite and featured two new treatments, ‘Henry’ and ‘Dick Tracy’, continuing the brand’s popular offbeat ‘boy-meets-girl’ theme. The ad, part of a £4.1 million TV ad spend by Bacardi on the brand, was called ‘In Law’, and featured a girl who, on meeting her fiancé’s parents for the first time, remembered scenes from her rebellious past. The Chancellor, Kenneth Clark, in his November Budget, increased the duty rate for flavoured alcoholic beverages from January 1st 1997. Bacardi-Martini spent £1.1 million on the third Tom Cat ad as Tom returned to the screens in June with the launch of the House Party ad. Bulmers – suspended launch of Storm and also decideed to phase out Bambao Independent Distillers (UK) – 66.0cl bottles for a number of variants in its Vodka Cruiser range The Hurns Beer Company based in Wales introduced their Hazy Dayz range of drinks in 1994. Over the last five or six years there have also been a number of flavoured cider brands introduced, the latest being Strongbow Spice which was not a success. Matthew Clark – following a ruling by the Portman Group the production of fcuk spirit halted WKD Vodka has been heavily promoted in the UK. e) ware of the unsatisfactory results of self-regulation by the alcohol and advertising industries. Of the complaints, 21 were submitted by Alcohol Concern about 14 products, 4 were upheld and seventeen rejected. This had been created, under the auspices of the Tories in the 1980’s, to promote innovation and the introduction of lower strength products at a time when coolers were all the range. Diageo – alcohol content of Archer’s Aqua range reduced to 5.0% Coors added a fourth flavour, Red Berry and Kiwi, to its Reef range and planned to spend £9 million supporting the range during 2002. As more and more brands were launched, members of the European Parliament, who had become alarmed at the threat of the so-called ‘alcopops’ and ‘designer drinks’ to children, prepared a Declaration calling on the Member States and the European Commission to take appropriate action. WKD. Meetings were held with Customs & Excise officials who were initially unhappy about the product being bottled under bond. Following a successful test in the Tyne Tees region, the Bacardi Breezer range was launched nationally in 1994. Bass reported that the brand had trebled its market share in the on-trade in 2000 and grown by 161% in the off-trade. RTDs such as Smirnoff Ice were running out of stocks as the after effects of the Budget fed through. It is sold and heavily marketed in the United Kingdom and Ireland with the slogan ‘Have you got a WKD (for "wicked") side?’, and also in many countries in mainland Europe. Change ), You are commenting using your Twitter account. The first national conference on alcopops was held at Leicester University, but all alcopop producers declined to attend, and the Portman Group were not even invited. As more brands appeared, including Beverage Brands’ WKD, spirit producers started to experiment with a wide range of fruit flavoured drinks. Bacardi-Martini – 70.0cl bottle for Bacardi Breezer Diet Lemon variant Halewood International – Elements and Shaker’s Schnapps ranges axed The ‘limited edition’ Exotic Passion Cocktail (Tropical Fruits) available in a special 12 pack. Scottish Courage rolled out nationally, Slamba, a 5.5% abv tequila and lemon mix sold in a “can in a slam” container, a 25.0cl can inside a 44.0cl plastic container. The brand also provided a key part in new-year’s eve parties in London through sponsorship of the capital’s transport system. Following its spectacular success with Smirnoff Ice, UDV introduced Archers Aqua, an extension of the Archers Peach Schnapps brand, in four different flavours – Orange, Lime, Peach and Cranberry. Home Age Gate . Bacardi-Martini – Diet Lemon variant to Bacardi Breezer range, February: Beverage Brands also linked up with Muzik Magazine to sponsor a national club tour to build exposure for its premium packaged spirit VR. 7.5306p per bottle, April: There were also complaints from pub chains. Government statistics showed women were driving growth in the drinks sector and according to Bacardi-Martini, a key development for the premium packaged spirits sector was in merchandising a category that appealed strongly to women in the 18 to 34 age group. After only three months the variants had achieved sales of one million bottles. They were sugary and, in the mid-1990s, they were suddenly everywhere. The Worth Wicked is no exception. In terms of alcoholic strength 150 variants had a 4.0% abv, 70 have a 5.5% abv, 66 had a 5.4% and 35 had a 5.0% abv. The company increased its stakes in the premium packaged spirits market by introducing a new variant of WKD in February. At the same time the Breezer range was redesigned with the company reporting growth for the brand at 53% year on year. WKD is a brand of alcopop produced by Beverage Brands. Booker Cash & Carry – decided to cut PPS portfolio by a third, leaving retailers to choose from 80 core products. 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The product ’ s range with a new Tropical flavour which combined passion fruit, orange and other exotic,! Scottish Courage took over all marketing, 4, 6 and 7 are sold in standard multi-packs... The Scottish Licensed Traders Association ( SLTA ) were refusing to stock the products similar...

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